Sports Marketing 2023/24
Sports Marketing Program 2023-2024 Semester
Who Should Participate in Training?
It is a program open to anyone who wants to make a career in sports marketing in national and international clubs, federations and private companies, or who is currently working in this field and wants to expand their knowledge and sports environment.
In addition to the training to be provided within the scope of the program, optional one-on-one meetings will be held with all participants to provide career planning and support in finding a job and internship.
Graduation requirements
Class attendance rate is 75% (Excused absences will not be included in this calculation)
Participation in end-of-year group presentations
Getting a passing grade in the end-of-year evaluation exam
Lesson Days and Hours
Saturdays 09:30-17:30
Program Calendar
First Class Day: Saturday, September 30, 2023
Second Class Day: Saturday, October 7, 2023
3rd Class Day: Saturday, October 14, 2023
4th Class Day: Saturday, October 21, 2023
5th Class Day: Saturday, October 28, 2023
6th Class Day: Saturday, November 4, 2023
7th Class Day: Saturday, November 11, 2023
8th Class Day: Saturday, November 18, 2023
Registration Period
14 August 2023 – 26 September 2023
Total Training Time
8 Weeks (50 Hours)
Quota
40 Participants
Education Fee
18.000TL (+DV 10%)
Discount Opportunities
The program fee will be 14,000TL (+VAT 10%) for students who are actively registered at any university and studying at associate, undergraduate or graduate level.
In addition to the above amounts, a 10% discount is applied to Kadir Has University students/graduates and graduates of the training programs opened by the Sports Studies Center.
Scholarship Opportunities
If you want to benefit from the scholarship opportunity, you must take the Scholarship Exam to be held on Sunday, September 17.
Program Registration Process
Registration for the program takes place in three stages.
Stage 1: Completing online registration
Stage 2: Sending the documents to [email protected] and choosing the payment method
Stage 3: Payment of the fee and completion of the registration process
Stage 1: The online pre-registration form at the link below must be filled out.
Online Registration
Stage 2: To apply for the program, please submit your application request to [email protected] by attaching the registration documents specified below and specifying your payment method preference (Money Transfer/Online/On-Campus). You will be contacted within 24 hours and payment information will be provided in accordance with your preference.
Stage 3: When you make your payment and send the relevant document (e.g. receipt) to [email protected], final checks will be made and your registration will be completed.
Payment and Registration Method
1) Transfer to Account: You can deposit the registration fee specified in your registration form as a money transfer and all at once to the university bank account detailed in your registration form. After making the transfer, you will complete your registration process by sending a digital copy of the receipt to [email protected].
2) Online Payment by Credit Card: You can complete your payment using our University’s Virtual POS application. You can make the payment in up to 4 installments with Akbank credit cards, or in a single payment with other bank cards. Once you complete your payment and notify us via e-mail that you have completed this transaction, your registration will be
completed.
3) On-Campus Registration: You can make an ‘On-Campus Registration Appointment’ by sending an e-mail to [email protected] at least 48 hours in advance. Our campus is located in the Fatih district and Cibali neighborhood of Istanbul. When you apply for an appointment by e-mail, a registration form will be prepared specifically for you and will be sent to you in response to your e-mail. You must bring this printed form with you when you come to campus for payment. When you choose to pay on campus, you can complete your payment in 4 interest-free installments with Akbank, Garanti, İş Bankası, Vakıfbank and Ziraat Bankası credit cards, as well as a single payment option with all bank credit cards. Cash payment is not accepted on campus. For your information.
In order to benefit from the discount opportunity, you must also submit your student document stating that you are an active student during your application.
Registration Period
14 August 2023 – 26 September 2023
Documents Required for Final Registration
Photocopy of identity card
- Current CV
- 1 Photo
- (If available) Student Certificate (can be obtained from
- e-Government)
You can find information about the course schedule and training model options of the program at this address.
Contact
Emir Güney
Director of Sports Studies Center
0212 533 65 32 #4934
Scholarship Exam
Exam date:
Sunday, September 17, 2023
Exam Time and Duration:
Exam Start: 11:00
Exam Duration: 75 Minutes
Examination Place
Kadir Has University Cibali Campus, Istanbul
Exam Registration Period
14 August 2023 – 14 September 2023
Exam Registration Procedure
1) Fill out the online registration form below.
Online Registration
2) Send the exam registration fee to the account number specified below and write ‘Sports Marketing Program Exam’ in the notes section.
Important: If you are making this payment on behalf of someone else, write in the notes section as follows: ‘(Name and surname of the person who will take the exam) SPZ Exam Entry’
3) Send the relevant receipt to [email protected]. An e-mail will be sent from the Sports Studies Center within 24 hours stating that your exam registration is complete. If you have not received this e-mail, please contact us as soon as possible.
Important: Please make your payment at the bank counter or via internet banking and get a receipt. Do not transfer money from ATM to account.
Bank account information
(The exam registration period has ended.)
It is not compulsory to take the Scholarship Exam in order to register for the program. You can complete your registration for the program by contacting us at any time during the registration period. However, in order to benefit from scholarship opportunities, you must register for the exam by following the relevant procedure.
Scholarship distribution for the 2023/24 period will be as follows.
– General Culture of Sports
– Basic Elements of Sports Management
– Sports Marketing Theoretical Knowledge
– Current Trends in Sports Marketing
There will be 60 multiple choice questions in the exam, worth a total of 100 points. To win a scholarship, the ranking will be important, not the score received
Subject Headings
European and North American Sports Models
Introduction to Sports Marketing
Brand Management in Sports
Leadership and Strategic Management
Sponsorship Management
The Role of Agencies in Sports Sponsorships
Sports Marketing in Clubs and Federations
Event Management and Marketing in Sports
AR and VR in Sports Marketing
Data Management in Sports Marketing
Commercialization in Sports
Sustainability in Sports
Consumer Behavior in the Sports Industry
Content Marketing in Sports
Digital Marketing in Sports
Image Rights and Sponsorship Law in Athletes
Career Management in Sports
Hybrid Models and New Opportunities in Sports
Ticketing in Sports Marketing
Marketing Communication in Sports: Cases
Club Examples in Sports Marketing
Case Studies
Instructors (in order of surname)
Efe Aksoy
Sertaç Argat
Onur Bayhan
İpek Birol
Av. Okan Çan
Necmettin Çelikhan
Özge Doğan
Murat Dülge
Ozan Erdoğ
Emir Güney
Yasemin Güzeloğlu
Alkım Karantay
Elif Aslı Koç
Ödül Küçük
Kiraz Öcal
İpek Özgüden Özen
Doç. Dr. Gülberk Gültekin Salman
Ayşenur Afyon Sarıaslan
Burak Sarıaslan
Sinancan Sözen
Karaoğlan Taşcı
Ender Uslu
Okan Can Yantır
Program Advisor: Aslı E. Koç Tiryaki
Program Coordinator: Emir Güney