LALIGA Live
LALIGA Live 2024: Business and Marketing in Football
The ‘Business and Marketing in Football‘ program is the first education program offered following the education partnership agreement between Kadir Has University Sports Studies Center and LALIGA Business School in 2023. It is designed according to the needs of participants who want to work professionally in sports management and/or sports marketing.
The program will be delivered by LALIGA and club professional in the form of Online Live Lectures in English.
Education Format
Online Live Streaming (Zoom)
Who Should Attend?
The program is open to anyone who works or who plans to work professionally in the field of sports or the people who are already working in the sector and want to improve themselves. It is also beneficial to utilize the international networking opportunities offered by the Spanish LALIGA, one of the most successful football leagues in the world.
Why Should You Join?
Within the scope of this program, which is organized for the first time in Turkey, in addition to the lectures and case studies given by LALIGA professionals, there will be opportunities to do networking with instructors and program coordinators and utilize potential job/internship options.
Through the ‘Career Planning’ meetings organized by the Sports Studies Research Center, along with the comprehensive educational content, participants are also given individual consultancy to further their careers.
In addition, a specific e-mail group will be created for communication purposes and also for document sharing during the program. It will remain open and active even after the completion of the program, therefore prolonging the support to their then-to-be graduates. Job/internship opportunities and career-oriented events will be informed to the graduates of the program via this e-mail group.
Graduation Requirements
A minimum of 80% lecture attendance
Acquiring a Passing Grade in the Group Presentations (Online)
Acquiring a Passing Grade in the Final Exam (Online)
Registration Details
You can use the menu above for registration processes and all other details.
Program Schedule
Important Dates:
Registration Period: February 4, 2024 – March 22, 2024
Program Dates: 18 April 2024 – 19 May 2024
Lecture Schedule:
1st Lecture Day: Thursday, April 18, 10:00-18:00
2nd Lecture Day: Friday, April 19, 10:00-18:00
3rd Lecture Day: Thursday, April 25, 10:00-18:00
4th Lecture Day: Friday, April 26, 10:00-18:00
5th Lecture Day: Saturday, May 4th, 10:00-18:00
6th Lecture Day: Saturday, May 18, 10:00-18:00
Final Exam: Sunday, May 19
Total Duration
4 Weeks, 36 Hours
Last Updated: February 28, 2024, 11:30
Quota
Registration Period and Tuition Fees:
Registration and Payment Processes:
Registration Documents
Payment Methods:
Course Topics
1) From Chaos to Global Leadership
- Introduction: LALIGA in 2013 and LALIGA Now
- Challenges and Digital Transformation
- Making of a Global Brand: Digital Internalization
2) Digital Strategy
- Deeper Focus on Current Trends
- More Commercial Focus to Digital Environments
- Digital Ecosystem
- Best Case Example: LALIGA Club
3) Content Creation
- Creation of New Audiences
- Growth and Acquisition Strategies
- Fan Engagement Strategies
- Fan Analytics and Social Media Crisis
- Best Case Example: LALIGA Club
4) Innovation
- New Content & New Technologies
- Esports
- Blockchain, NFTs and Social Tokens
- Best Case Example: Twitch
5) LALIGA and the MENA Region
- LALIGA Vision in the MENA
- LALIGA Image in Turkiye
- Digital Presence of LALIGA in Turkiye
- Sponsorship and Networking Opportunities
- Group Presentations and Discussions
Lecturers
Lecturers are coming from LALIGA HQ and LALIGA Clubs
Names will be announced soon.
